Privacy

SERVICES PRIVACY POLICY

This section of the privacy notice discloses the privacy practices for Highland Math’s Services (the “Services”), including the data Highland Math processes on behalf of its corporate customers (“Clients”).

What data does Highland Math process:
Highland Math does not independently or directly collect personal information from individuals when providing Services. Highland Math provides Services that help Clients analyze and distribute their own data sets out to third-parties with whom the Client has a direct relationship. Highland Math receives data from Clients that the Client collects on its own or has the right to share with Highland Math.  This data may include information such as:
– De-identified consumer data profiles, such as data attributes associated with a hashed email address or a mobile advertising ID
– Product pricing data, inventory data, sales data, and other proprietary business financial information that is not linked to individuals
– Logistical and supply chain sensor and device data, which is not linked to individuals
– Other information processed by Clients that is not linked and cannot reasonably be linked back to an individual

What does Highland Math do with the information provided by Clients?
At the direction of the Client, we work with their existing data to help them package, distribute, and segment their data, which helps the Clients have data products the Client can then bring to market.. We do not sell any personal information provided to us by our Clients, and we do not sell any personal information to our Clients. In cases where Highland Math helps a Client distribute the Client data out to a third-party, a contract shall be in place between the Client and third-party to establish the relationship between the two entities and ensure that all applicable laws and regulations are being adhered to by the two entities.

How do Clients use Highland Math’s Service?
Our Clients use Highland Math to build data products for marketing, financial services, research & development, and more use cases.  The Clients then provide the data products to third-parties with whom the Client has a direct relationship. These third-parties use the data for analytics, insights, optimization, and more for their own business purposes.

One use case that Clients may employ with their partners is interest based online advertising and analytics.  If you would like more information or want to opt-out of interest-based online advertising, please visit the Client’s websites directly, or any only industry information page: http://www.aboutads.info/choices/ or http://www.youronlinechoices.com

Important Information for California Residents

This section applies only to California residents. It describes how we collect, use and share Personal Information of California residents in operating our business, and their rights with respect to that Personal Information. For purposes of this section, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018 (“CCPA”) but does not include information exempted from the scope of the CCPA.

Your California privacy rights

You have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

• Information. You can request the following information about how we have collected and used your Personal Information during the past 12 months:
  • The categories of Personal Information that we have collected.
  • The categories of sources from which we collected Personal Information.
  • The business or commercial purpose for collecting and/or selling Personal Information.
  • The categories of third parties with whom we share Personal Information.
  • Whether we have disclosed your Personal Information for a business purpose, and if so, the categories of Personal Information received by each category of third party recipient.
  • Whether we’ve sold your Personal Information, and if so, the categories of Personal Information received by each category of third party recipient.
• Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months.
• Deletion. You can ask us to delete the Personal Information that we have collected from you.
• Nondiscrimination. You are entitled to exercise the rights described above free from discrimination. This means that we will not penalize you for exercising your rights by taking actions such as denying you services; increasing the price/rate of services; decreasing service quality; or suggesting that we may penalize you as described above for exercising your rights.

How to exercise your information access and deletion rights
You may submit a request to exercise your information, access or deletion rights by emailing data@highlandmath.com or calling us at 781-819-4278. We will need to verify your identity to process your information, access and deletion requests and we reserve the right to confirm your California residency. Government identification may be required. If you wish to designate an authorized agent to make a request on your behalf, we will need to verify both your and your agent’s identities and your agent must provide valid power of attorney or other proof of authority acceptable to us in our reasonable discretion. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. In certain cases, we may be required or permitted by law to deny your request.

We do not sell your personal information.
Based on our current understanding of the CCPA, we do not “sell” your personal information as defined in the CCPA. 

Personal information we collect, use, and disclose.
The chart below describes the categories of Personal Information we collect by reference to the categories specified by the CCPA (California Civil Code § 1798.140(o)).

Statutory category of personal finormation (PI)

• Identifiers (general)
  • PI we collect
    • Contact information
    • Profile information
  • Sources of the PI
    • You
    • Third party sources
    • Our customers
  • Business/commercial purpose for PI collection
    • Service delivery
    • Research & development
    • Marketing
    • Compliance & Protection
  • Parties to whom we disclose PI for a business purpose
    • Advertising partners
    • Service providers
• Commercial Information
  • PI we collect
    • Communications
    • Marketing Information
  • Sources of the PI
    • You
    • Third party sources
    • Our customers
  • Business/commercial purpose for PI collection
    • Service delivery
    • Research & development
    • Marketing
    • Compliance & Protection
  • Parties to whom we disclose PI for a business purpose
    • Service providers
• Financial Information
  • PI we collect
    • Transaction information
  • Sources of the PI
    • Our Customers
  • Business/commercial purpose for PI collection
    • Service delivery
    • Compliance & Protection
  • Parties to whom we disclose PI for a business purpose
    • Payment processors
    • Service providers
• Identifiers (online)
  • PI we collect
    • Device data
  • Sources of the PI
    • You
    • Automatic collection
    • Our customers
  • Business/commercial purpose for PI collection
    • Service delivery
    • Site operation
    • Research & development
    • Marketing
    • Compliance & Protection
  • Parties to whom we disclose PI for a business purpose
    • Advertising partners
    • Service providers
• Internet or Network Information
  • PI we collect
    • Online activity data
  • Sources of the PI
    • Automatic collection
    • Our customers
  • Business/commercial purpose for PI collection
    • Service delivery
    • Site operation
    • Research & development
    • Marketing
    • Compliance & Protection
  • Parties to whom we disclose PI for a business purpose
    • Advertising partners
    • Service providers
• Professional or Employment Information
  • PI we collect
    • Contact information
    • Profile information
  • Sources of the PI
    • You
    • Third party sources
    • Our customers
  • Business/commercial purpose for PI collection
    • Service delivery
    • Research & development
    • Marketing
    • Compliance & Protection
  • Parties to whom we disclose PI for a business purpose
    • Service providers
• Sensory Information
  • PI we collect
    • Communications
  • Sources of the PI
    • You
    • Our customers
  • Business/commercial purpose for PI collection
    • Marketing
    • Compliance & Protection
  • Parties to whom we disclose PI for a business purpose
    • Service providers
• Inferences
  • PI we collect
    • User preferences derived from any of the information listed above that we collect from Customers
  • Sources of the PI
    • Us
    • Third-party partners
    • Our customers
  • Business/commercial purpose for PI collection
    • Service delivery
    • Site Operation
    • Research & development
    • Marketing
    • Compliance & Protection
  • Parties to whom we disclose PI for a business purpose
    • Service providers

We may further disclose each category of Personal Information to our affiliates, to our professional advisors, in connection with our compliance and protection activities and in connection with business transfers.